Sam has a track record of strategic business development with blue chip national and multi-national brands. He has extensive experience growing business in retail (Tesco, Thorntons and Wickes), FMCG (Knorr, Lipton, Domestos and Tilda) and professional services (RBS/NatWest and Reed Elsevier).

Sam has worked in PR consultancy for more than 20 years, in strategic, planning and business development roles. Originally a Classics graduate, Sam also holds a doctorate in Experimental Psychology, giving him a rich understanding of human motivation and behaviour.